Porto Seguro Carro Fácil

What is Porto Seguro Carro Fácil?

Porto Seguro Carro Fácil is a Porto Seguro company that offers the possibility of having a car through a subscription model, similar to streaming services.

My job here was...

I worked as a product and frontend designer, focused on finding a design direction that could improve the website's conversion performance.

The problem

When I joined the project, the website felt cluttered and unclear. Car prices were hidden behind a financing simulation, which made the experience slow and unintuitive. The value proposition of a car subscription was not obvious, the premium nature of the product was not reflected in the interface, and there was no direct online checkout flow.

The solution

I redesigned the page with a more premium visual direction and made pricing visible from the start, supported by clearer messaging around the product's benefits and purchase flow. A direct online checkout was not possible at the time for operational reasons, but even with only part of the site's traffic reaching the new version, the redesign increased purchase-intent clicks on the main CTA by roughly 350% to 400%.